5 reasons to use Google Adwords to promote your business

What is Google AdWords?

Google AdWords is the world’s leading online advertising service. It is available to both small and large businesses and allows you to easily create adverts. These adverts are then displayed in search results and across other channels (such as YouTube).

5 reasons to use Google Adwords to promote your business

1. Attract more customers

Google AdWords can help your business to attract more customers. Whether you need to place an advert locally or globally, Google Adwords can promote your business to an extensive audience.

2. Reach the right people at the right time

Google AdWords helps you to quickly connect with the right people at the right time. The advanced targeting options mean that you can reach out to people based on factors such as location, demographics and interests. With options to advertise across a range of devices (including mobile) and through different styles (text, image etc) reaching the right audience has never been easier.

3. No visit, no fee

Signing up for Google AdWords is free. You only pay when someone clicks your advert to visit your website, or calls you. In other words, you only pay when your advertisement gets results. You also get amazing flexibility over your budget. If an advert is performing well you can easily increase your budget to maximise the results.

4. Results analysis

Another key benefit of Google AdWords is the data it collects and providers. This can be extremely useful to help you measure and analyse performance. For example, you can instantly measure:

  • Website traffic
  • Sales and conversions
  • Best performing adverts

This amazing level of detail can be easily understood through the reporting functions provided use friendly dashboard.

5. Promotional Codes

Google AdWords often offers special promotions to those who have not yet tried AdWords. Just create your free Google AdWords accounts then go to “www.google.co.zm” and search AdWords Promotional Codes. You should get a list of all promotional codes available. This often includes amazing deals such as spend $25 and get $75 advertising free.


Could Google AdWords be a successful method of promoting your business or organisation? It is certainly something worth exploring. Why not give it a try and find out?

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