Could advertising help your business or organisation?

Did you know that Google offers an easy way for businesses and organisations to advertise their brand, product and services?

Google Ads is the world’s leading online advertising service. It is available to both small and large businesses and allows you to easily create adverts. These adverts can then be displayed in Google search results and across other display channels (such as on websites that permit GoogleAds).

5 reasons to use Google Ads to promote your business

1. Attract more customers

Google Ads can help your business to attract more customers. Whether you need to place an advert locally, regionally or internationally, Google Ads can promote your business to your desired audience.

2. Reach the right people at the right time

Google Ads can help you to quickly connect with the right people at the right time. The advanced targeting options mean that you can reach out to people based on factors such as location, demographics and interests. With options to advertise across a range of devices (including mobile) and through different styles (text, image etc) reaching the right audience has never been easier.

3. No visit, no fee

Signing up for Google Ads is free. You only pay when someone takes actions, such as clicking on your advert to visit your website, or calls your business. In other words, you only pay when your advertisement gets results. You also get amazing flexibility over your budget. If an advert is performing well you can easily increase your budget to maximise the results. You can also set a budget cap so you know you will never exceed a set amount.

4. Insight and analysis

Another key benefit of Google Ads is the data it collects and provides. This can be extremely useful to help you measure and analyse performance. For example, you can instantly measure:

  • Website traffic
  • Sales and conversions
  • Best performing adverts

This amazing level of detail can be easily understood through the reporting functions provided use friendly dashboard.

5. Promotional Codes

Google Ads often offers special promotions to those who want to try Google Ads. This often includes amazing deals as free ad credit when you try Google Ads and spend a certain amount.


Google Ads could be a successful method of promoting and growing your business or organisation. Why not give it a try and find out? Alternatively, you may wish to consider placing your adverts direct on – one of the most popular websites in Zambia! We give advertisers exclusive use over ad spaces on and can also include advertising via our popular social media channels. To find out more about advertising with us please email [email protected] with your requirements.

Further Information

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