Retail Technical Representative

Website Aller-Aqua Zambia Limited

Aller Aqua Zambia (AAZ) is a Zambian subsidiary of the global Al


Aller Aqua Zambia Limited invites applications from suitably qualified candidates to fill the position of Retail Technical Representative. The role reports to the Sales & Marketing Manager and will be based in Chipepo, Southern Province, Zambia.


The Retail Technical Representative will be responsible for providing technical and administrative support to the sales function as well as processing sales tasks for local and export markets.


  • Develop and maintain an in-depth understanding of the fish feed products, including their nutritional benefits, usage, and application.
  • Assist customers in selecting the right products for their specific needs, considering species, growth stages, and environmental conditions.
  • Conducting training sessions for customers to enhance their understanding of the technical aspects of fish feeding.
  • Coordinating sales to achieve set objectives.
  • Diagnose and resolve issues related to feed performance, such as growth rates, feed conversion ratios (FCR), and fish health concerns.
  • Identify potential new customers and markets and support the sales team in expanding the customer base.
  • Conduct regular on-site visits to build strong relationships with customers and understand their operational challenges.
  • Work closely with the sales team to develop and execute sales strategies, promotional campaigns, and customer outreach programs.
  • Monitor industry trends, competitor activities, and market demands to identify opportunities and threats.
  • Prepare detailed reports on customer feedback, sales performance, and market conditions for senior management.
  • Visit fish farms and other customer sites to provide hands-on technical support and troubleshoot issues related to feed usage, fish health, and water quality.
  • Act as the first point of contact for customer complaints or concerns, ensuring timely and effective resolution.


  • Full Grade Twelve School Certificate (GCE)
  • Bachelor’s degree preferably in Aquaculture. Advanced knowledge in fish nutrition is a plus.
  • Minimum of 2-4 years of experience in a technical sales role within the aquaculture or related industries.
  • Effective problem-solving skills and the ability to handle technical inquiries.
  • Strong understanding of fish nutrition, feed composition, and aquaculture practices.
  • Excellent interpersonal and communication skills
  • Strong analytical skills to diagnose problems and recommend effective solutions to customers
  • Proven track record of achieving sales targets and providing technical support.


Candidates meeting these requirements should apply to the Human Resources Manager, a detailed Curriculum Vitae (CV) in PDF Format to the email [email protected] with the subject Tagline of the position e.g. RETAIL TECHNICAL REPRESENTATIVE.

* Please note that only short-listed candidates will be contacted. *

Aller Aqua Zambia (L) is an equal opportunity employer.

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