Atlas Labs
We don't just do activations, we do experiences.
Brand Activations are strategic marketing efforts designed to connect a brand with its target audience. These include in-store promotions, product sampling, pop-up events, and interactive experiences aimed at increasing brand visibility and consumer engagement.
A Brand Activator is someone who represents a brand by engaging directly with consumers to create awareness, interest, and excitement. As a brand activator, you will play a key role in promoting products or services through in-person interactions, events, and marketing campaigns.
Key Responsibilities:
- Represent the brand professionally and enthusiastically at events, retail locations, and promotional activations.
- Engage with consumers to educate them about the brand, products, and services.
- Distribute product samples and promotional materials to increase brand awareness.
- Encourage customer participation in interactive experiences, contests, and brand-related activities.
- Collect and report consumer feedback to help refine marketing strategies.
Assist in setting up and dismantling event spaces, promotional booths, and displays. - Maintain strong brand knowledge and effectively communicate key messages.
- Collaborate with marketing and sales teams to support brand objectives.
- Track engagement metrics and provide reports on activation success.
Qualifications & Skills:
- Previous experience in brand activation, promotions, sales, or customer engagement is an advantage.
- Excellent communication and interpersonal skills.
- Outgoing personality with strong presentation abilities.
- Ability to work independently and as part of a team.
- Comfortable interacting with diverse audiences.
- Strong problem-solving skills and adaptability in a fast-paced environment.
- Availability to work flexible hours, including weekends and evenings, depending on event schedules.