Brand and Marketing Manager

Website TopStar Communications Company Limited

becoming a media company with international influence

please write the position name you application in the title of email

Position: Brand & Marketing Manager
Department: Brand Marketing Department
Superior: Director of Brand Marketing / VP for Marketing

Objective of Job:

According to the group brand strategy, formulate effective marketing plan to reach operation objective. Analysis marketing cost efficiency to reduce media purchasing cost and increase launching efficiency.

Responsibility of Job:

  1. According to the group brand marketing strategy, formulate annual marketing plan and budget.
  2. Responsible team building, team management and supervise team members to achieve their KPI, and leading marketing team achieve company target.
  3. Formulate regular marketing plan and Creative of marketing will be think to improve brand image.
  4. Formulate media unified media buying plan. Formulate bidding systems for material purchasing to reduce media buying cost and material production cost.
  5. Formulate media launch monitoring plan and analysis media launch efficiency, arrival rate and awareness rate. Offer suggestion of launch strategy.
  6. Formulate different research way to develop regional market and analysis market demand to judge consumer demand tendency. Research and analysis target consumer group’s buying habit, price and so on. Provide support for brand promotion strategy and product improvement.
  7. Research and analysis competitor information which include market development strategy, product positioning, market share, New content and channels, communication method, after-sales service and the customer satisfaction.
  8. Formulate reasonable research budget and manage it.

 

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Requirements:

  1. 5-8 years’ experience for marketing with at least 3 years of marketing management experience.
  2. Familiarity with operation mode of broadcasting and TV, media, communication or job experience in B2C business. It will be priority with Media Strategy and Plan Experience in advertising company.
  3. Write and speak English fluently. English will be work language.

Education Qualification:

  • Bachelor degree in marketing. Master degree or MBA will be priority.

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