Broadcasting & Media
Purpose of the Position:
To define the marketing strategy for Zambia and guide the implementation thereof. Develop and manage all aspects of the marketing function. To support the MD in the overall brand portfolio positioning and architecture.
Key Performance Objectives
- Design and own the Overall Marketing Strategy for Zambia, to deliver on all business objectives with a consistent long-term leadership vision
- Formulates, develop and implement creative, advertising, media and promotional campaigns for channels
- Develop and drive a content marketing, digital marketing, and trade marketing strategy and roadmap; determining key priorities and investments based on marketing leading practice
- Formulate and implement an on-air marketing strategy for channels
- Ensure successful execution of Marketing strategies for the whole operation
- This role is a key member of the senior leadership in market but also at a group level
- The HOD of marketing is also in-line to succeed the MD
- Lead and champion the marketing division in the market, setting a clear vision, strategy and seamless execution
- Develop and manage strategic marketing initiatives in support of organization’s range of activities.
- Ensure that brand awareness levels remain in the top 3 brands in Zambia
- Develop customers consideration of brand and customers desire to transact to be close to brand awareness
- Develop brand visibility across all customer touch points with the brand
- Introduce key marketing policies and processes in order to optimise Subscribers’ engagement
- Align the organisation internally around marketing, brand, and customer objectives
- Guide and direct the develop and execution of through-the-line marketing communications across all touchpoints
- Manage advertising agency and marketing consultants
- Guide and direct the design, development, and deployment of campaigns to specific markets. Weekly, monthly and quarterly report on the performance of campaigns in market
- Monitor and report on all regional marketing campaigns and initiatives in order to ensure that these are designed, developed and launched within the given time-frame
- Ensure consistent brand messaging across the organisation to optimize ROI and brand health
- Together with sales identify new markets for potential growth and understand potential growth estimates and growth drivers for those territories
- Drive customised marketing based on knowledge gathered and assist sales in driving customised sales drives in those territories
- Manages regional/territorial and consumer-centric marketing initiatives, visibility programmes and similar projects.
Experience
- A minimum of 5 years in a marketing leadership role
- A minimum of 10 years of marketing experience,
- Detailed commercial and financial acumen, balanced with creative flair
Qualifications Essential:
- Bachelor’s Degree specifically in a marketing or brand discipline
- MBA will be an added advantage