Unilever
MAIN JOB PURPOSE:
The Channel & Category Development Assistant reports directly to the Channel & Category Development Manager. The CCD Assistant plays a critical role in supporting the CCD in a strategic and operational role. The strategic element is to implement the marketing (Category) plans into a channel and customer specific plan, with guidance from the CCD and working jointly with marketing to ensure internal strategies are externalised.
From an operational perspective, the role is central to the day to day tasks of the category. CCD Assistant will support the CCD on S&OP (Demand Forecast), managing BBT Spend budgets and cascading a clear brief & KPI’s by 6P’s for the CD team to execute ie distribution tracking, pricing & innovation. They work closely with other sub-functions within Customer Development (Account Management, Shopper Marketing, Trade Category Management and Operations) as well as across large business functions (Marketing, Finance, Supply Chain).
JOB SUMMARY:
Customer Facing Category Strategy/ Market Development:
- Support & develop category strategic plans through IBP – CCD Assistant is an integral part of brand community; provides Customer, channel lens to brand JTBD; input into innovation / renovation business cases (e.g. pack size by channel, pricing, distribution & trade margins) & is the face of customer in all Project Team Meetings.
- Channel Strategies incl. Ecommerce/ Omni-Channel by geography to win in-store/ online:
- Supports the Channel strategies incl. new (ecommerce, omni-channel) and traditional channels (e.g. TT Food, Drug, etc.) by geography to win in-store/ online.
- Supports the CCD and is responsible for the implementation of the Internal Category business Plan that helps shape the CFCS part of the IBP Process
- Will analyse and implement actions for category COTC KPI’s i.e. Improvement of distribution and OSA & feed this into
S&OP :
- Consolidates all CD input into S&OP and supports the S&OP output (month 1-3) – they will support/drive CD business performance in the month and quarter.
- Holistic Customer Investment (Trade, Shopper Marketing, In-Store etc):
- Supports the CCD whom holds the ownership of TTS at category level – tracks and redistribution/trade off of spend by channel and customer to drive growth strategies – Input category P&L into planning quarterly/monthly financial forecasts
- Input into holistic shaping of customer/ channel investment (shopper marketing, trade marketing, in-store)
- The CCD Assistant must ensure that all pricing, dealing levels and master data information is up to date. They also need to ensure all key information is available and ready for priority meetings.
KPI’s:
- Deliver/ land the month and quarter plan
- USG and Market Share of small ‘C’
- Promotions / TTS management & budgets
- Distribution KPI/ CotC, Forecasting accuracy
Key Interface:
- Category Business Team(CCBT) Leads
- Category Marketing Team/ Brand Managers
- CDLT
- Country CCD Network
- CD Finance Business Partner
- Customer Management
- Supply Chain
KEY REQUIREMENTS:
- Minimum 1-2 years’ experience in Marketing or Sales in FMCG industry
- Cross-functional experience in Supply chain, Finance considered a plus.
- Undergraduate degree required.
- B.Com preferred. (Marketing, Financial majors added benefit)
- Strong interpersonal skills, financial aptitude, leadership and project management skills and attention to detail
- Strategic influencing and presentation skills
- Excellent computer skills
- High level of Business acumen
- Gap Skills: Channel Strategy, Customer Service Excellence,
- Trade Investment & Pricing, Shopper Insight, Perfect Store,
- Joint Business Planning, Route To Market
End Date: Aug-29-2018