Marketing Account Manager

Job details 

Cloud Digital Agency needs a motivated and experienced Marketing Account Manager to develop innovative marketing strategies and oversee client projects. As an Account Manager, you will assist with large-scale outreach based on our client’s needs. This includes developing content for social media and other digital campaigns, establishing budgets, monitoring projects to ensure they meet deadlines and evaluating each campaign for effectiveness. To ensure consistent brand messaging, you will collaborate with our client service and management teams on a daily basis.

Some responsibilities include, but are not limited to:

Business Development

• Work closely with senior members of the Client Services team during pitch work
• Play a key role presenting at pitch presentations
• Work with other members of the agency to prepare responses to Requests for Information and Requests for Proposals from clients
• Ensure that clients are aware of all the services Cloud Digital Agency can offer
• Spot opportunities for new business and share them with your manager
• Actively sell the agency’s services and project the Cloud Agency brand Client Relationships.
• Build and maintain good client relationships
• Participate actively in client calls and run and control client meetings e.g. take a central role in discussions on specific materials you are responsible for
• Meet regularly with client’s teams to plan and progress account activity
• Analyse clients’ marketing plans and advise accordingly
• Gather, share and act upon feedback from the client on campaign work to build satisfaction, recognition of agency value and feed credentials/effectiveness award entries
• Utilise your experience to respond to situations and where possible limit the involvement of more senior members of the Client Services team

Strategy

• Plan and conduct desk and field market research
• Develop an understanding of marketing strategies and tactics that will be appropriate and effective for the clients
• Develop an understanding of why creative work has been developed and its relevance to a client’s strategy
• Get involved in brand/study planning workshops

Creative

• Develop ideas briefs, feeding in research/account/marketing knowledge
• Brief creative teams in a simple, concise, yet inspiring manner, ensuring, at all times, that they are fully aware of the client’s requirements
• Critique creative work and provide evidence-based opinions
• Ensure that the creative output matches the client’s brief and Cloud’s standards, as well as being compliant with all the necessary legal and regulatory requirements
• Present and sell tactical creative ideas and work to clients on accounts that you are managing on a day-to-day basis
• Challenge client thinking when appropriate in line with campaign objectives and core creative idea/critique work in a constructive manner in line with the brief
• Champion and demonstrate a passion for the agency’s creative output

Requirements and Qualifications

• Bachelor’s degree in marketing, business, or a related field
  5+ years of marketing agency experience with at least 2 years in a supervisory role
• Proficient with Microsoft Office and Adobe Creative Suite
• Excellent communication and organizational skills
• Flexible schedule with the ability to travel

How to Apply

• Interested candidates must please submit a concise CV and cover letter to [email protected].
• Only shortlisted candidates will be contacted.
• Should you not hear from us within 2 weeks of submitting your application, please consider your application unsuccessful.

Closing date for applications: Friday 24th March 2023