GS CASH ADVANCE LIMITED
Digital Marketing Officer Overview: A Digital Marketing Officer is responsible for planning, executing, and monitoring digital marketing campaigns across various channels, such as social media, email, display advertising, and website content.
Key responsibilities include: Campaign Planning: Developing and executing digital marketing strategies to promote a company’s brand, products, and services.
- Manage and optimize lead generation tools to maximize the quality and quantity of leads.
- Collaborate with the IT and Sales teams to integrate and synchronize digital tools with our existing systems.
- Monitor and analyze the performance of online applications and lead generation efforts, providing regular reports and insights.
- Monitor and respond to online enquiries on various digital platforms available.
- Implement strategies to improve user experience and conversion rates.
- Stay updated with industry trends and best practices in digital marketing and financial technology.
- Oversee the entire process of online loan applications to ensure a seamless customer experience.
- Channel Management: Overseeing and managing multiple digital marketing channels, including social media, email, Google Ads, and website content.
- Content Creation: Creating and uploading copy to websites and other platforms, optimizing images, and ensuring a consistent marketing message.
- Analytics and Reporting: Providing accurate reports on the Return on Investment (ROI) of marketing campaigns to demonstrate their effectiveness.
- Team Leadership: Working with a small team of marketing professionals, offering guidance and direction.
- Budget Management: Developing and managing the marketing division’s budget.
- Designing and overseeing all aspects of the digital marketing department, including the marketing database, email, and display advertising campaigns.
- Developing and monitoring campaign budgets.
- Planning and managing social media platforms.
- Preparing accurate reports on the overall performance of marketing campaigns.
- Coordinating with advertising and media experts to improve marketing results.
- Identifying the latest trends and technologies affecting the industry
- Evaluating key metrics related to website traffic, service quotas, and target audience engagement.
- Brainstorming new and innovative growth strategies with the team.
- Overseeing and managing contests, giveaways, and other digital projects.
Job Requirements:
- Bachelor’s degree in marketing or a relevant field.
- A minimum of 5 years of experience in digital marketing or advertising.
- In-depth knowledge of various social media platforms, best practices, and website analytics.
- Strong analytical skills with the ability to interpret data and make data-driven decisions.
- Excellent communication and project management skills.
- Familiarity with financial services and online application processes is a plus.
- A solid understanding of HTML, CSS, and JavaScript.
- Highly creative with strong analytical abilities.
- Excellent communication and interpersonal skills.
- Up-to-date with the latest trends and technologies in digital marketing
- Key Skills: Digital marketing strategy, campaign planning, channel management, content creation, analytics, reporting, team leadership, budget management, CRM, growth marketing, and project management.
All interested candidates to apply using this link.
