Digital Marketing Specialist

  • Full Time
  • Lusaka, Zambia
  • Applications have closed

Website Inbound Investments Limited

Job Title: Digital Marketing Specialist
Location: Lusaka

Job Type: Full-time

About Us: Inbound Ltd is a dynamic Marketing and Systems company dedicated to providing exceptional digital marketing and software systems. We are seeking a talented Digital Marketing Specialist to join our team and drive our clients’ digital marketing efforts to new heights.

Responsibilities:
Engage with audiences on behalf of clients
Monitor and respond to comments, messages, and mentions
Cultivate a positive brand image and foster community growth
Social Engagement of Client’s Socials
Develop and execute digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads) to meet client objectives
Conduct keyword research and analysis to optimize campaign performance
Create and manage ad creatives, including text ads, display ads, and video ads
Monitor and analyze campaign performance metrics, making data-driven decisions to optimize campaigns
Collaborate with clients and internal teams to align advertising efforts with overall marketing goals
Stay informed about industry trends and best practices in digital advertising
Identify opportunities for campaign improvement and implement solutions
Prepare and present campaign performance reports to clients
Qualifications:
Diploma or Bachelor’s degree in Marketing, Advertising, or related field
Proven work experience as a Digital Marketing Specialist or similar role
Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Ads
Strong analytical skills and the ability to interpret data to drive decision-making
Excellent communication and presentation skills
Creative thinking and the ability to generate innovative advertising ideas
Experience with A/B testing and conversion rate optimization
Benefits:
Monthly Salary
Health insurance
Paid time off
Professional development opportunities
How to Apply
Apply through our website at https://inboundzm.com/jobs/

Please attach your resume, a cover letter highlighting your relevant experience, and samples of your work on the website.

Note: This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. It is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities, or working conditions associated with the position.


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