Marketing Executive

  • Full Time
  • Lusaka, Zambia
  • Applications have closed

Inkpot Printers Limited

Marketing Executive

Are you an experienced Sales and Marketing professional in the Printing business field? We’re looking for dynamic individuals to join our team.

Responsibilities:

1. Market Research: Conduct thorough market research to identify trends, competition, and potential opportunities within the printing and branding industry.

2. Brand Strategy: Develop and implement effective brand strategies to enhance the company’s positioning and visibility in the market.

3. Campaign Management: Plan and execute marketing campaigns, including online and offline channels, to promote printing and branding services.

4. Client Relationship Management: Build and maintain strong relationships with clients, understanding their needs and ensuring client satisfaction.

5. Content Creation: Develop compelling and targeted content for various marketing channels, including social media, websites, and promotional materials.

6. Digital Marketing: Utilize digital marketing tools and platforms to drive online visibility, engagement, and lead generation.

7. Collaboration: Work closely with the sales team to align marketing efforts with sales goals and support lead generation activities.

8. Event Coordination: Organize and coordinate participation in industry events, trade shows, and exhibitions to showcase the company’s printing and branding capabilities.

9. Budget Management: Responsible for managing the marketing budget effectively, ensuring optimal allocation for various campaigns and initiatives.

Requirements:

– Diploma / Bachelor’s degree in Marketing, Business, or a related field.

– Proven experience in marketing within the printing and branding industry.

– Strong understanding of branding principles and marketing strategies.

– Excellent communication and interpersonal skills.

– Proficiency in digital marketing tools and platforms.

– Creative thinking and problem-solving abilities.

– Ability to work independently and collaboratively in a dynamic environment.

– Familiarity with industry trends and emerging technologies.

Note: Only those that meet the requirement above should apply for this Job

Applications must be sent to:  [email protected]

Closing date for receiving applications is Monday, 27th November, 2023.

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