Airbnb Virtual Assistant and Social Media Manager

  • Full Time
  • Lusaka, Zambia
  • Applications have closed


Airbnb Virtual Assistant and Social Media Manager


We are seeking a highly organized, proactive, and multi-skilled professional to oversee our Airbnb listings and manage our social media presence. The ideal candidate will have excellent communication skills, experience in the hospitality industry, and a strong understanding of Airbnb operations and social media management. This role requires a balance of leadership, customer service, administrative skills, and social media expertise.

Key Responsibilities:

Airbnb Listing Management:
Oversee the creation, maintenance, and optimization of Airbnb listings.
Ensure listings are up-to-date with accurate descriptions, photos, and pricing.
Monitor and respond to guest reviews and feedback.
Guest Communication:
Handle escalated guest inquiries and complaints.
Ensure timely and professional responses to guest messages.
Maintain high standards of customer service.
Operational Support:
Coordinate with cleaning and maintenance teams to ensure properties are guest-ready.
Manage booking calendars and availability.
Implement and monitor operational procedures to improve efficiency.
Performance Analysis:
Track and report on key performance indicators (KPIs) for the team.
Identify areas for improvement and develop action plans.
Conduct regular audits of listings and guest interactions.
Training and Development:
Develop training materials and conduct training sessions for new virtual assistants.
Stay updated on Airbnb policies, best practices, and industry trends.
Foster a culture of continuous learning and improvement.
Content Creation:
Develop engaging and relevant content for social media platforms (Instagram, Facebook, Twitter, Pinterest, etc.).
Create and curate high-quality images, videos, and written posts showcasing Airbnb listings and guest experiences.
Write compelling captions and stories that reflect the brand voice.
Social Media Strategy:
Develop and implement a comprehensive social media strategy to increase brand awareness and engagement.
Plan and schedule social media posts using tools like Hootsuite, Buffer, or Later.
Conduct market research to identify trends and opportunities for content.
Community Management:
Engage with followers, respond to comments and messages in a timely and professional manner.
Foster a positive online community and encourage user-generated content.
Monitor social media channels for guest inquiries or issues and address them appropriately.
Campaign Management:
Plan and execute social media campaigns to promote special offers, new listings, and other marketing initiatives.
Collaborate with the marketing team to ensure alignment with broader marketing strategies.
Track and report on the performance of social media campaigns.
Analytics and Reporting:
Monitor and analyze social media metrics (engagement, reach, impressions, etc.).
Prepare regular reports on social media performance and provide insights and recommendations for improvement.
Use data to adjust strategies and improve results continuously.
Brand Collaboration:
Identify and collaborate with influencers, travel bloggers, and other relevant partners to enhance brand visibility.
Manage partnerships and sponsored content agreements.
Ad Management:
Create and manage paid social media advertising campaigns to boost visibility and bookings.
Monitor ad performance and optimize for better results.
Trend Monitoring:
Stay updated on the latest social media trends, tools, and best practices.
Implement new strategies and tools to keep social media efforts fresh and effective.
Crisis Management:
Manage social media crises by responding quickly and appropriately to negative feedback or situations.
Develop and maintain a crisis management plan.
Content Calendar:
Maintain an organized content calendar to ensure consistent and timely posting.
Coordinate with other departments to align social media activities with business goals.


Bachelor’s degree in Hospitality, Business Administration, Marketing, or a related field (preferred).
Proven experience in a supervisory or management role, preferably in the hospitality or customer service industry.
Proven experience as a Social Media Manager or similar role.
Excellent knowledge of the Airbnb platform and hosting standards.
Excellent knowledge of social media platforms and their best practices.
Strong written and verbal communication skills.
Creative mindset with a keen eye for design and aesthetics.
Ability to work independently and manage multiple priorities and tasks.
Proficiency in using virtual communication tools (e.g., Slack, Zoom) and social media management tools (e.g., Hootsuite, Buffer).
Basic knowledge of graphic design tools (e.g., Canva, Adobe Spark) is a plus.
Familiarity with the travel industry is preferred.
Strong problem-solving and decision-making abilities.


Competitive salary and performance bonuses.
Flexible working hours.
Opportunity to work remotely from anywhere.
Professional development and training opportunities.
Supportive and collaborative work environment.

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