Website Mac Staffing Solutions Limited
Reports into: SHF Customer Facing Squad
Main Purpose
- Showcase Bayer value propositions and train partners and smallholder farmers on the ground
- Create demand for Bayer solutions via physical showcases and demos as well as support for digital channels
- Build Bayer and Dekalb brand value proposition in the region
Key Tasks & Responsibilities
- Deliver the mission for the region together with the customer facing squad
- Jointly manage and contribute to the regional P&L with the customer-facing team
- Ensure that the regional 90-day sales goals including budget are achieved
- Support to identify most strategic farmer groups, coops and retailers in the squad’s territory.
- Co-develop annual regional sales and campaign plans for the region with the team
- Establish demand generation trials and events on the ground aligned with regional plan
- Conduct trainings and support Demo Attendants, VBAs lead farmers and partners
- Plan and execute show and tell demos, Side by Side and demos and community demos
- Planning and execution of field days, farmer days and Agri show demos in territory
- Provide agronomic support directly to farmers, farmers groups and retail channel.
- Handle basic customer complaints and escalate complex issue to crop system agronomist
- Coordinate seasonal demand creation workforce and partners
- Identify business opportunities and develop strategies to capture them.
- Identify volume and market share gaps/trends and feed into regional strategy
- Keep track of competitors activities and market changes and feed back to supporting units
Key Working Relations
- Cluster Customer Facing Squad Lead
- Customer Facing Squad (incl. digital / customer interaction / retail/ other regions
- Value Proposition Unit Support Squad
- Com Ops Unit Support Squad
- Partnership KAM and Tender Liaison / (new business squad)
- Farmers, VBAs, Stakeholders, Channel & Business Partners
Qualifications & Competencies
- University Degree in Agriculture, preferably in seed or crop protection
- Relevant experience in crop agronomy, seeds and pest control practices
- Solid technical knowledge of varied agricultural practices and agronomic practices and understanding of local market environment.
- Demonstrate Bayer core competencies: Customer Focus, Drives Results, Values Differences, Manages Complexity, Collaboration, and Instills Trust.
- Ability to collaborate/communicate with and develop internal and external partnerships.
- Ability to work well in smallholder farmer markets.
- Highly motivated, creative, dynamic, and well organized.
- Proficiency in English and Kiswahili languages essential to facilitate communication at the official and ground levels
- Valid driving license – Class G (Motorcycle)