Brand and Media Coordinator

MTN ZAMBIA

The key responsibilities for this role include but not limited to the following:

  • Monitors Competitor activities in digital media and make recommendations for action;
  • Monitors all brand activity online with the goal of building and maintaining an engaged digital community;
  • Monitors key market indices as they affect brand preference, equity and market share to support decision making;
  • Manages both organic and paid search campaigns and incorporates SEO and SEM tactics and strategies to optimize all digital content;
  • Assists in the implementation of the brand equity building strategies for master brand in line with the group expectations to ensure consistency in the brand;
  • Supports all master brand equity initiatives to ensure the successful execution thereof;
  • Implements rollout plans and route to market strategy for all master brand initiatives to ensure successful execution thereof;
  • Executes brand equity and affinity growing projects to ensure successful execution thereof;
  • Provides Brand support to other departments;
  • Manage the day to day interactions with digital Media and Creative Advertising agencies;
  • In conjunction with the Media Agency, develops media plans and strategies that ensure MTN differentiates itself in the market;
  • Provides weekly/monthly reports to the supervisor according to their requirement and as and when needed;
  • Manage relationship with Finance and ensure funds are available for projects in line with budget.

Candidate Requirements

  • Grade 12 certificate with 5 credit or better of which English and Mathematics are a must;
  • Diploma in marketing or any other Business/Commercial qualification;
  • 3 years’ experience of which; Marketing experience within an FMCG or Advertising / Communications Industry;
  • Experience in the telecommunications industry added advantage.

 

Women are strongly encouraged to apply

Hand delivered or posted applications will not be accepted.

Note: that only shortlisted candidates will be contacted.


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