
Pensions and Insurance Authority (PIA)
PENSIONS AND INSURANCE AUTHORITY LOGO COMPETITION
1.0 Introduction
The Pensions and Insurance Authority (PIA) is undergoing a rebranding process to reflect its evolving role, vision, and mission as a regulator in the pensions and insurance sector. As part of this process, the Authority is launching a logo design competition to create a new visual identity that embodies its commitment to innovation, consumer protection, and market stability.
2.0 Objectives of the Competition
- To design a modern, professional, and impactful logo that represents the Authority’s core values and strategic direction.
- To engage creative talent and stakeholders in the rebranding process.
- To select a logo that will serve as the cornerstone of Authority’s new brand identity.
3.0 Scope of Work
Participants are required to submit a logo design that:
- Reflects the Authority’s role as a regulatorin the pensions and insurance industries.
- Communicates trust, innovation, and consumer protection.
- Scalableand works in different sizes and formats.
- Versatileand can be used across various platforms including print, digital and on merchandise.
- Originaland does not infringe on any existing trademarks or copyrights.
4.0 Eligibility Criteria
- The competition is open to agencies and individuals including students with a passion for creativity and branding.
- Individual participants must be at least 18 years old.
- Employees of the Authority and their family members are not eligibleto participate.
5. Submission Requirements
Participants must submit the following:
- Logo Design:
- High-resolution digital file (vector format preferred, e.g., .ai, .eps, or .svg).
- Color and black-and-white versions of the logo.
- Design Brief:
- A short explanation, maximum of 300 words, of the design concept and how it reflects the Authority’s values and mission.
- Contact Information:
- Full name, email address, phone number, and (if applicable) organization or institution.
6.0 Judging Criteria
Submissions will be evaluated based on the following criteria:
- Creativity and Originality:Unique and innovative design.
- Relevance:Alignment with the Authority’s mission, vision, and values.
- Versatility:Adaptability to various mediums and formats.
- Aesthetic Appeal:Visual impact, modern and professionalism.
- Clarity of Concept:Explanation of the design’s meaning and relevance.
7.0 Prizes
- 1st Place:K30, 000.00 certificate, and public recognition.
- 2nd Place:K10,000.00 and certificate
- 3rd Place:K5,000.00 and certificate
8.0 Timeline
- Submission Deadline:11th April 2025
- Judging Period:14th to 30th April 2025
- Announcement of Winners:May 2025
9.0 Intellectual Property Rights
- By submitting an entry, participants agree that the Authority will own the intellectual property rights to the winning design.
- The Authority reserves the right to modify the winning design as needed.
- Non-winning entries may be used by the Authority for inspiration during the modification of the winning logo or future projects.
10.0 Submission Process
- ALL entries must be submitted via email, [email protected] and cc [email protected] with the subject line: “PIA Logo Design Competition – [Participant’s Name]”.
11.0 Contact Information
For inquiries or clarifications, please contact, email: [email protected] or [email protected]