Website MercyCorpsAFA Mercy Corps AgriFin Accelerate Program
Accelerating Access & Usage of Digital Services by Smallholders
Technology provider to build multi-messaging platform to drive uptake of digital insurance tool
(a) Product Development:
- Build upon an insurance platform to harness the power of rainfall data and couple it with the vast farmer database to produce customized messages for the smallholder farmer’s unique situation.
- Utilize expertise to codify and expand the use of WhatsApp as a direct-messaging platform for smallholder farmers, and the agribusinesses that directly serve them.
- Develop and testing of a scheduler for SMS, IVR and WhatsApp messages building on an existing database system.
(b) A/B testing of content and channels:
- Develop content based on 2017/2018 in-season learnings
- A/B test messages with farmers from the database to see which are -more effective at influencing smallholder behaviour.
- A/B test delivery channels, using WhatsApp for business, direct SMS campaigns, and push-pull SMS services
- Deliver highest resonating messages through the highest impact channel to all farmers (both seed and fertilizer customers) during the 2018/2019 maize season
(c) Development of WhatsApp business product
- Close work with ecosystem partners to become an early adopter of the WhatsApp Business platform.
- Will require integration into current system, as well as a staff person to manage the relationship with WhatsApp
Eligible candidates are encouraged to download the request for proposals document and accompanying scope of work document for their action.