Marketing Manager

  • Full Time
  • Lusaka, Zambia
  • Applications have closed

Website Yalelo Limited

Zambia's #1 Fish

Yalelo is seeking a dynamic and innovative Marketing Manager with experience in multidisciplinary marketing. The Marketing Manager will be responsible for the marketing of Yalelo products and services in their entirety, from research and development through to promotions.

Location: The role will be primarily based in Lusaka.

The Right Fit candidate will:

  • Support the Sales team in meeting annual volume and revenue targets across all channels
  • Develop and execute comprehensive brand plans which demonstrate knowledge of trends, positioning, rationale, and the brand’s role in the category across channels
  • Ensure that branding is standardized and consistent across all channels
  • Be accountable to the Commercial Director for the protection of the brand and the sign-off of all brand guidelines
  • Prepare monthly/quarterly reports on budget spend and forecasted plans.
  • Work with cross-functional teams to lead launches of new SKUs across channels
  • Manage the digital strategy and content direction for the brand
  • Proactively ensure the creation of marketing collateral for trade, consumer, and online channels is being developed in line with plans.
  • Analyze consumer behavior to determine optimal product mix and brand direction
  • Monitor competition and undertake market analysis to ensure the brand retains and grows its market share position.
  • Ensure cohesion and correct usage of brand guidelines for internal and external stakeholder presentations, digital marketing, experiential marketing and traditional marketing.
  • Communicate clear and consistent brand messaging and tone of voice.
  • Be accountable for managing multiple projects within agreed timescales.
  • Manage external marketing contacts and suppliers.
  • Work closely with Data & Analytics team to monitor brand performance using sales, financial, market and consumer data.
  • Ensure marketing spend is in line with the budget.
  • Set, monitor, and report on teams’ goals and objectives

Key Attributes:

  • Degree in Business, Marketing, or related field
  • FMCG experience a plus
  • Multidisciplinary Marketing experience
  • Excellent communication skills and the ability to present at a high level with customers.
  • The ability to deliver in a fast-paced team environment
  • Good data analysis skills
  • Good copywriting skills are a plus
  • High attention to detail.
  • Project Management skills and the ability to manage multiple projects at one time as well as any other ad hoc requests.

If this, is YOU, we would like to hear from you today!!!

Only shortlisted candidates will be contacted


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