What do employers really want? Here is how you can stand out from the crowds

When it comes to job hunting, one of the most important – and often most misunderstood -questions is: What do employers really want?

While the straightforward answer is that they’re searching for the best candidate for the role, the real insight lies in unpacking what “best” actually means. It’s not just about ticking boxes on a job description – it’s about understanding how your unique blend of skills, experience, and personality aligns with what the company values.

Let’s break this down and uncover how you can better position yourself to stand out and succeed.

How can you discover what employers want?

The first and most obvious place to find out what an employer wants is the job advert itself.

Most job postings are thoughtfully structured, with requirements typically grouped into categories such as:

• Core Competencies – These are the essential skills and abilities required to perform the job well (e.g., communication, leadership, analytical thinking).

• Work Experience – Specific backgrounds or industries the employer prefers or requires.

• Educational Qualifications – The minimum academic level or certifications needed.

• Statutory Requirements – These might include legal or regulatory necessities, such as a valid driver’s license or work permit.

• Cultural or Personality Fit – Traits like being a team player, showing initiative, or being adaptable to change.

Carefully reading the job advert can help you tailor your application to reflect these key areas. But it doesn’t stop there.

How employers evaluate applications and candidates

Behind every hiring decision is a structured process – and yes, it often involves a scoring system.

Most hiring teams use scoring sheets or evaluation matrices to objectively assess candidates. These tools assign points to various criteria, often mirroring the job advert. For example:

Additional criteria not explicitly stated in the ad – like spelling, grammar, formatting, and overall presentation – can also make a significant difference. A well-crafted, error-free application may earn you extra points that edge you past other candidates.

The takeaway? Every part of your application matters. Treat it with the same care and professionalism you would show on the job itself.

How to convince employers that you are the best fit

Here’s the key to standing out: don’t just claim you’re the best candidate – prove it.

Generic statements like “I have excellent customer service skills” won’t impress anyone. Instead, go deeper. Provide concrete examples that demonstrate your value:

Weak: “I’m great at sales.”

Strong: “In my previous role, I consistently exceeded my monthly targets, closing over 60% of my leads using consultative sales techniques. I also trained two new hires who went on to become top performers.”

This approach not only proves your skills but also illustrates the impact you bring to an organization.

Before you apply or interview, review the job ad line by line and think of a specific example or result you can match to each requirement. This preparation shows foresight, effort, and relevance – all qualities employers love.

How to tailor your application for maximum impact

When crafting your CV and cover letter, structure your content around the job requirements:

• Use keywords from the job posting.

• Highlight achievements that are most relevant to the role.

• Mirror the language and tone of the employer’s brand.

And remember, customization is key. No two jobs should receive the same generic application. Show them that you’ve done your homework and are genuinely interested in this role at this company.

Conclusion: Clarity is King (or Queen)

There’s no great mystery behind what employers want. At their core, companies are looking for the right person to help them meet goals, solve problems, and thrive – ideally within their salary budget.

Your challenge as a job seeker? Understand what the employer values most, and clearly communicate how you can deliver it.

By decoding job adverts, aligning your experience with their needs, and demonstrating your value through evidence and energy, you move from just another applicant to a compelling contender.

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