About Us
4thrifters is a curated online marketplace transforming the way people discover, buy, and sell second-hand fashion in Africa. The platform focuses on unique, high-quality pieces, making thrifting simple, reliable, and enjoyable for Gen Z and Millennials. By combining style curation, community, and technology, 4thrifters helps shoppers find items they love while giving sellers a platform that showcases their products effectively.
4thrifters empowers sellers in the informal thrift market by providing tools, guidance, and visibility that were previously hard to access. AI already powers the recommendation system, helping buyers discover items that match their style, size, and preferences while improving visibility for sellers’ listings. Virtual try-ons are currently in development and training, and future AI features will include personalized styling suggestions and insights for sellers to optimize pricing, curation, and inventory decisions.
Sustainability and responsible consumption are core principles at 4thrifters. Each item has a story, and the marketplace is designed to reduce waste, support sellers, and create a more conscious fashion ecosystem. The goal is to make thrifting accessible, stylish, and meaningful for everyone involved while empowering African sellers to grow their businesses and reach wider audiences.
The company values creativity, ownership, and impact. Team members have the opportunity to shape the product, brand, and AI-driven experience from day one, contributing in ways that are visible and meaningful. 4thrifters encourages experimentation, problem-solving, and collaboration across every part of the business. Joining the team means helping build a marketplace that delights users, empowers sellers, and drives a lasting impact on how people shop, consume, and experience fashion, all powered by innovative AI solutions.
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