Sales & Marketing Executive – Printing and Branding Company

Job Summary

The Sales & Marketing Executive is responsible for generating new business opportunities, maintaining client relationships, promoting the company's printing and branding services, and achieving sales targets. The role involves identifying customer needs, preparing quotations, coordinating projects, and developing marketing initiatives to increase brand visibility and revenue.

Key Responsibilities

Sales Responsibilities

Identify and pursue new business opportunities in corporate, retail, educational, government, and NGO sectors.
Generate leads through networking, referrals, cold calling, email campaigns, and social media outreach.
Meet and exceed monthly and annual sales targets.
Conduct client meetings and presentations to showcase printing and branding solutions.
Prepare quotations, proposals, and tender documents.
Negotiate pricing and contracts with customers.
Follow up on inquiries and convert prospects into customers.
Maintain strong relationships with existing clients to encourage repeat business.
Coordinate with production teams to ensure timely delivery of customer orders.
Monitor competitor activities and market trends.

Marketing Responsibilities

Develop and implement marketing campaigns to promote printing and branding services.
Manage the company's social media platforms and online presence.
Create and distribute promotional materials, brochures, and email newsletters.
Organize exhibitions, trade shows, and promotional events.
Conduct market research to identify customer needs and emerging opportunities.
Assist in developing branding strategies for both the company and its clients.
Track and analyze marketing campaign performance.
Maintain and update customer databases and CRM systems.

Key Products and Services to Sell

Digital printing
Large-format printing
Corporate branding
Vehicle branding and wraps
Signage and billboards
Promotional merchandise
Business cards, flyers, brochures, and banners
Corporate gifts and branded apparel
Event branding solutions

Required Qualifications

Diploma or Degree in Marketing, Sales, Business Administration, Public Relations, or a related field.
Experience in sales, marketing, printing, advertising, or branding industries is an advantage.
Strong communication and negotiation skills.
Proficiency in Microsoft Office and digital marketing tools.
Valid driver's license (if client visits are required).

Key Skills

Sales prospecting and lead generation
Relationship management
Negotiation and closing skills
Marketing strategy execution
Social media marketing
Customer service
Presentation skills
Time management
Problem-solving
Team collaboration

Key Performance Indicators (KPIs)

Monthly sales revenue achieved
Number of new clients acquired
Customer retention rate
Number of quotations converted into sales
Marketing campaign ROI
Social media engagement and lead generation
Client satisfaction ratings
Average project turnaround time

Reporting Structure

Reports to: Sales & Marketing Manager / General Manager
Works closely with: Production Team, Graphic Designers, Customer Service Representatives, and Finance Department

Digiwave Branding

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