JOB DESCRIPTION – MARKETING EXECUTIVE

JOB PURPOSE

The Marketing Executive plays a key role in implementing marketing strategies that strengthen the Repro brand, increase market share, and support business growth. The position involves coordinating marketing activities, digital campaigns, content creation, and collaboration with internal departments and external partners to ensure consistent and effective brand communication.

KEY RESPONSIBILITIES

A. Marketing Strategy & Planning

Assist in developing and implementing marketing plans aligned with company objectives.
Support in planning promotional campaigns and brand initiatives.
Contribute to setting performance targets and marketing budgets.

B. Digital & Email Marketing

Plan, design, and execute email marketing campaigns, including newsletters, customer announcements, and promotional content.
Manage subscriber lists and analyze campaign performance to improve engagement and conversion rates.
Coordinate with the outsourced marketing company to execute digital marketing initiatives, including social media advertising, search engine marketing, and online promotions.
Ensure alignment between Repro’s brand identity and all outsourced digital content.

C. Branding & Communication

Maintain consistency in brand messaging across all marketing materials and platforms.
Support the creation and updating of company profiles, brochures, newsletters, and digital content.
Liaise with graphic designers and content creators (internal or outsourced) to ensure quality and timely delivery of marketing materials.
Ensure all corporate communication reflects Repro’s image and values.

D. Market Research & Analysis

Conduct regular market and competitor analysis to identify new opportunities and industry trends.
Gather customer feedback to enhance marketing effectiveness and brand positioning.
Provide reports and recommendations based on research findings.

E. Event Coordination & Promotions

Plan, organize, and coordinate marketing events, exhibitions, trade fairs, and product launches.
Support CSR and public relations events by developing promotional materials and managing media coverage.
Monitor and evaluate the impact of marketing events on sales and brand recognition.

F. Sales & Business Support

Collaborate with the sales team to align marketing campaigns with sales targets.
Provide marketing materials and presentations to support sales efforts.
Track and analyze lead generation and conversion rates.

G. Administration & Reporting

Manage and maintain a database of clients, prospects, and marketing contacts.
Prepare regular marketing reports, campaign analyses, and performance updates for management.
Ensure efficient use of the marketing budget and proper documentation of all marketing activities.

QUALIFICATIONS & EXPERIENCE

Bachelor’s degree in marketing, Communications, Business, or related field.
Minimum 3–5 years’ experience in a marketing role, preferably in the printing, branding, or corporate services sector.
Proficiency in Microsoft Office and marketing tools (e.g., Canva, Adobe Creative Suite, Meta Business Suite).
Strong understanding of digital marketing, branding, and customer engagement.
Proven experience with email marketing platforms and digital marketing tools.

PERSONAL ATTRIBUTES

Creative, innovative, and detail oriented.
Strong organizational and multitasking abilities.
Excellent interpersonal and team collaboration skills.
Proactive with a strong sense of initiative.
Analytical mindset with the ability to interpret data and trends.

Repro Ltd

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MARKETING EXECUTIVE