Director Marketing

  • Full Time
  • Lusaka, Zambia
  • Applications have closed
  • Salary: -

Zambia Tourism Agency






The Zambia Tourism Agency (ZTA) is a Statutory Body established through an Act of Parliament No. 13 of 2015. The Act mandates the Zambia Tourism Agency to effectively market and promote Zambia as a tourism and travel destination of choice and to regulate the tourism industry.

The Zambia Tourism Agency is an Equal opportunity Employer. The institution seeks to recruit a high profile, self-motivated, innovative, honest, committed, best qualified and appropriately experienced person to fill the position of Director Marketing which will fall vacant effective 15th December, 2020. The Director shall be the head of the Marketing Department.

Job Purpose:

To manage the marketing and promotion of Zambia’s tourism products in order to facilitate increase in tourist arrivals.

Principle Accountabilities:

  1. Manages effectively the formulating and implementation of marketing plans in order to facilitate increase in arrivals.
  2. Manages regularly the conduct of research on tourism marketing and related matters in order to facilitate decision making.
  3. Manages periodically tourism promotion programmes in order to increase awareness and visibility in the source markets.
  4. Ensures effectively the implementation of performance management in order to monitor, evaluate and enhance performance.
  5. Ensures effectively management of human, financial and other resources in order to facilitate achievement of set objectives.

Qualifications and Experience:

  • Full Grade 12 School Certificate
  • Masters in Tourism Marketing or equivalent
  • 10 years’ experience with 4 at management level
  • Able to write technical and analytical report
  • Able to commu nicate effectively in English

Other Skills/Attributes:

Candidate must score highly in the underlisted

  • Computer literacy
  • Analytical skills
  • Interpersonal skills
  • Research skills
  • Integrity
  • Confidentiality
  • Initiative

Interested candidates should submit their applications electronically or handwritten accompanied by latest Curriculum Vitae (CV) and copies of qualifications duly certified by the Zambia Qualifications Authority, contact numbers and three traceable referees to the undersigned

Human Resource and Administration Office

Zambia Tourism Agency

Petroda House

Corner Great East Road and Kalembwe Close

P.O. Box 30017


Closing date: 13th November, 2020 at 17:00 hrs.