About the role:
You will be responsible for developing and executing strategic sales plans to achieve national sales targets and expand the company’s customer base. The role involves leading and mentoring a team of regional sales executives, analyzing market trends, and driving business growth through effective distributor/channel partner management and retail execution.
What you will actually do:
- Develop and implement regional sales strategies aligned with overall business objectives.
- Forecast sales volumes across regions and product categories.
- Identify opportunities for growth, market expansion, and product penetration.
- Lead, coach, and motivate regional sales executives and their teams.
- Set performance targets and regularly monitor achievements.
- Identify training needs and ensure capability building within the sales team.
- Develop a robust distribution network across urban and rural markets.
- Manage relationships with key distributors, wholesalers, and stockists.
- Ensure optimal availability and visibility of products across all retail channels (GT/MT).
- Drive execution of trade promotions and in-store activities.
- Ensure effective use of sales automation tools and data-driven decision-making.
- Monitor and control sales budgets, discounts, and schemes.
- Track competitor activities, pricing, and promotional strategies.
- Analyze sales trends and market share to identify potential risks/opportunities.
- Provide actionable insights to product and marketing teams.
- Prepare and present regular sales reports and business performance reviews to top management.
- Ensure timely data collection from the field and proper reporting structures.
What you Bring:
- Bachelor’s degree in Business / Sales/ Marketing /or Commerce.
- Minimum 5–8 years of relevant experience in FMCG sales.
- Strong knowledge of Africa’s FMCG distribution and retail ecosystem
- Strategic thinking and problem-solving
- Strong leadership and team-building abilities
- Excellent communication, negotiation, and interpersonal skills
- Analytical mindset with proficiency in sales analytics tools
- Ability to work under pressure and travel extensively
We value people who:
- Take personal responsibility to make things happen
- Are driven to continuously improve their own capabilities and impact
- Make it easy for the entire team to understand complex data sources
- Actively work with others to achieve a shared goal
- Are able to persuade and obtain buy in from direct stakeholders
- Are resilient, not afraid to challenge stakeholders and gain their buy-in
- Obsess over current and future needs of our consumers.
- Are fixated on hitting targets and delivering service.
