We are seeking a highly analytical and detail-oriented Market Research Analyst to gather, interpret, and analyze market data to support strategic business decisions. The ideal candidate will identify market trends, customer behavior patterns, and competitive insights to help drive business growth and informed decision-making.
Key Responsibilities
- Conduct market research to identify industry trends, customer needs, and competitor activities.
- Collect and analyze quantitative and qualitative data from multiple sources.
- Prepare detailed reports, dashboards, and presentations with actionable insights.
- Monitor market conditions and provide forecasts and recommendations.
- Support product development and business strategy with research findings.
- Design and implement surveys, questionnaires, and data collection tools.
- Collaborate with marketing, sales, and product teams to support decision-making.
- Track competitor performance and market positioning.
- Present research findings to management and stakeholders.
- Maintain accurate research databases and documentation.
Requirements
- 6–10 years of experience in market research, data analysis, business analysis, or related fields.
- Strong analytical and critical thinking skills.
- Excellent communication and presentation skills.
- Proficiency in data analysis tools (Excel, SPSS, Power BI, or similar).
- Ability to interpret complex data and translate it into actionable insights.
- Strong attention to detail and problem-solving abilities.
- Ability to work independently and manage multiple research projects.
Education
- Master’s Degree in Marketing, Economics, Business Administration, Statistics, Data Analytics, or a related field.
Preferred Qualifications
- Experience in competitive intelligence or consumer insights roles.
- Familiarity with CRM systems and data visualization tools.
- Experience working in fast-paced or data-driven environments.
Working Conditions
- May be remote, hybrid, or office-based depending on organization needs.
- Deadline-driven and research-focused working environment.
- Collaboration with cross-functional teams including marketing and strategy units.
Skills
- Market Research & Analysis
- Data Interpretation & Reporting
- Statistical Analysis
- Consumer Insights
- Competitor Analysis
- Communication & Presentation
- Strategic Thinking
- Data Visualization
