The Chief Marketing Manager (CMM) is a senior leadership role responsible for defining, developing, and executing the organization’s overall marketing strategy. This role drives brand growth, market positioning, customer acquisition, and revenue expansion through innovative, data-driven, and performance-focused marketing initiatives. The CMM leads the marketing function with an entrepreneurial mindset and aligns marketing efforts with the company’s long-term business goals.

Key Responsibilities

Develop and execute the company’s comprehensive marketing strategy aligned with corporate objectives.
Lead brand positioning, market penetration, customer acquisition, and retention strategies.
Oversee all marketing channels including digital, content, performance marketing, PR, events, partnerships, and communications.
Drive demand generation, lead management, and conversion optimization.
Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
Manage marketing budgets, forecasts, and ROI measurement across all campaigns.
Build, mentor, and lead a high-performing marketing team.
Collaborate with Sales, Product, Operations, and Executive teams to ensure unified messaging and execution.
Establish KPIs, dashboards, and reporting frameworks to track marketing effectiveness.
Represent the company’s brand externally through media, partnerships, and strategic alliances.

Required Qualifications

Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).
Minimum 8–12 years of progressive marketing leadership experience.
Proven track record of driving growth, brand development, and revenue impact.
Strong expertise in digital marketing, analytics, branding, and go-to-market strategies.
Excellent leadership, communication, and strategic thinking skills.
Experience managing budgets and cross-functional teams.
Entrepreneurial mindset with strong execution capability.

UNP International

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Chief Marketing Manager