The Chief Marketing Manager (CMM) is a senior leadership role responsible for defining, developing, and executing the organization’s overall marketing strategy. This role drives brand growth, market positioning, customer acquisition, and revenue expansion through innovative, data-driven, and performance-focused marketing initiatives. The CMM leads the marketing function with an entrepreneurial mindset and aligns marketing efforts with the company’s long-term business goals.
Key Responsibilities
- Develop and execute the company’s comprehensive marketing strategy aligned with corporate objectives.
- Lead brand positioning, market penetration, customer acquisition, and retention strategies.
- Oversee all marketing channels including digital, content, performance marketing, PR, events, partnerships, and communications.
- Drive demand generation, lead management, and conversion optimization.
- Analyze market trends, customer behavior, and competitor activities to identify growth opportunities.
- Manage marketing budgets, forecasts, and ROI measurement across all campaigns.
- Build, mentor, and lead a high-performing marketing team.
- Collaborate with Sales, Product, Operations, and Executive teams to ensure unified messaging and execution.
- Establish KPIs, dashboards, and reporting frameworks to track marketing effectiveness.
- Represent the company’s brand externally through media, partnerships, and strategic alliances.
Required Qualifications
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (MBA preferred).
- Minimum 8–12 years of progressive marketing leadership experience.
- Proven track record of driving growth, brand development, and revenue impact.
- Strong expertise in digital marketing, analytics, branding, and go-to-market strategies.
- Excellent leadership, communication, and strategic thinking skills.
- Experience managing budgets and cross-functional teams.
- Entrepreneurial mindset with strong execution capability.
