The Social Media & Digital Marketing Specialist will manage
social media and digital marketing activities across multiple SLA
accounts (Klapton Reinsurance, Klapton Insurance Zambia) as
well as Kuala Tech’s own initiatives, including Whitebook. The
role will execute content strategies, monitor KPIs, support brand
visibility, ensuring alignment with the respective Service Level
Agreements (SLAs) as well as any other responsibilities
assigned.
RESPONSIBILITIES:
SOCIAL MEDIA CONTENT MANAGEMENT
Manage social platforms (LinkedIn, Facebook, blogs, and
others as scoped) for Klapton Reinsurance, Klapton
Insurance Zambia, and Kuala Tech/Whitebook brand
accounts.
Develop and maintain content calendars for each account,
tailored to client strategies.
Publish a minimum of 3 posts per week per account.
Create content across categories thought leadership,
CSR, event participation, product insights, and
broker/cedent activity.
EVENT PLANNING & PROMOTION
Coordinate with KIZ and KRL to align content with their
event calendars.
Deliver pre-event promotions, live coverage (where
feasible), and post-event recaps.
Support Kuala/Whitebook events with consistent branding
and storytelling.
CONTENT DEVELOPMENT & COLLATERAL
Draft, edit, and prepare posts, blogs, and graphics for client
approval.
Maintain and update collateral such as corporate profiles,
brochures, and product sheets.
Manage third-party service providers for photography,
video, and design as needed.
REPORTING & PERFORMANCE TRACKING
Produce and deliver monthly reports per SLA, including
KPI dashboards, engagement summaries, and
recommendations.
Track and report SMART KPIs, including impressions,
engagement, follower growth, and CTR.
Participate in six-month review meetings with clients to
adjust strategies.
CROSS-BRAND MARKETING SUPPORT
Contribute to Kuala Tech’s own marketing campaigns and
brand awareness.
Drive Whitebook’s social media presence, including user
acquisition campaigns and product storytelling.
Collaborate internally to highlight Kuala Tech innovations in
content pipelines.
SERVICE LEVEL ALIGNMENT
Ensure 100% execution of SLA deliverables for KIZ and
KRL.
Maintain minimum publishing standards (3 posts/week per
account).
Support collateral development and delivery of at least 1–2
thought leadership pieces monthly per SLA.
Deliver monthly KPI reports and present findings to
management/clients.
Achieve defined targets for impressions, engagement,
follower growth, and social-driven website clicks.
QUALIFICATIONS & SKILLS
Bachelor’s degree in Marketing, Communications, or
related discipline.
2–4 years’ experience in social media and digital
marketing, preferably in financial services or B2B.
Proven experience managing multiple accounts
simultaneously.
Proficiency with LinkedIn, Facebook, WordPress, and
reporting tools.
Strong copywriting skills for professional/technical
audiences.
Understanding of SEO, analytics, and content optimization.
Ability to create or coordinate the development of collateral
(brochures, profiles, graphics).
Strong time management and stakeholder communication
skills.
KEY ATTRIBUTES
Client-focused and capable of balancing multiple account
needs.
Strategic and creative, with attention to detail.
Proactive in identifying opportunities for thought leadership
and brand visibility.
Professional, diplomatic, and able to represent clients
online.
Results-driven, with accountability to SLA performance
metrics.
PERFORMANCE INDICATORS
SLA compliance rate for KIZ and KRL deliverables.
Monthly growth in impressions, engagement, and followers
across accounts.
On-time submission of content calendars and reports.
Successful execution of event-related campaigns.
Measurable contributions to Kuala Tech and Whitebook’s
brand visibility.
Positive feedback from client marketing leads and Kuala
leadership.
