JOB PURPOSE
A results driven Sales and Marketing Manager to provide strategic leadership and drive business growth through effective sales management and impactful marketing. The Sales & Marketing Manager will be responsible for expanding market presence, building the Plush brand, and leading a results-focused team.
KEY RESPONSIBILITIES
1. SALES MANAGEMENT
- Develop and execute annual sales strategies, budgets, and forecasts to achieve business objectives
- Grow and manage the national distribution network including distributors, dealers, hardware shops and direct accounts
- Identify and secure new business opportunities in B2B and B2C segments: contractors, developers, institutions, NGOs and government
- Lead, mentor and performance-manage the sales team to deliver targets
- Manage key customer relationships and ensure high levels of customer satisfaction and retention
- Oversee pricing, credit control and debt collection processes
- Analyze sales data and market trends to inform decision making
- Prepare regular sales performance reports for management
1. MARKETING & BRAND MANAGEMENT
- Develop and implement integrated marketing strategies to increase brand awareness and product demand
- Lead all brand-building activities and ensure consistent brand positioning across all channels
- Plan and execute marketing campaigns across digital, radio, print, outdoor and trade platforms
- Manage company digital presence: website, social media, and online advertising to generate leads
- Develop marketing collateral: product catalogs, color charts, brochures, POS materials and videos
- Conduct market research and competitor analysis to identify new opportunities
- Organize product launches, trade fairs, exhibitions, painter trainings and customer engagement activities
- Design and manage trade and dealer incentive programs to drive product uptake
- Collaborate with R&D and Production on new product development, packaging improvements and pricing
- Manage the marketing budget and evaluate ROI on all marketing activities
1. STRATEGIC LEADERSHIP*
- Build and develop a high-performing Sales & Marketing team
- Ensure alignment between Sales, Marketing, Production, and Customer Service functions
- Maintain an updated customer and distributor database/CRM
- Represent the company at industry events, stakeholder meetings and business forums
- Ensure adherence to company policies, quality standards and brand guidelines
KEY REQUIREMENTS
- Qualification: Bachelor’s Degree in Marketing, Business Administration, Sales or related field
- Experience: Minimum 5 years’ experience in Sales & Marketing, with at least 3 years in a managerial role
- Proven success in growing revenue, expanding markets, and building brands
- Experience in Manufacturing, Paints, FMCG, or Building Materials is an advantage
- Strong knowledge of Zambian distribution channels and market dynamics
- Excellent leadership, negotiation, communication and analytical skills
- Digital marketing and social media experience
- Proficient in MS Office. CRM experience is an added advantage
- Self-motivated, target-oriented, and willing to travel extensively
