Our Client in the ICT Sector seeks the services of a
Marketing Manager.
The Marketing Manager will be responsible for driving brand awareness, generating leads, supporting sales, and positioning the company as a leader in the IT/technology sector. This role requires strong knowledge of technology markets, digital marketing, and B2B sales strategies.
Key Responsibilities
Marketing Strategy & Planning
- Develop and implement marketing strategies aligned with business objectives and growth targets.
- Conduct market research and competitor analysis to identify opportunities and threats.
- Define target segments and craft messaging that resonates with key customer groups (B2B/B2C).
- Brand Management & Communications
- Build and strengthen the company’s brand positioning across digital and traditional channels.
- Manage content creation for website, blogs, case studies, newsletters, press releases, and social media.
- Coordinate corporate communications, PR campaigns, and industry thought leadership.
Lead Generation & Sales Support
- Design and execute demand-generation campaigns to drive qualified leads for sales.
- Work closely with the sales team to develop marketing collateral, pitch decks, and proposals.
- Track and report on lead conversions, ROI, and pipeline contribution.
Digital Marketing & Campaigns
- Manage digital marketing channels including SEO, SEM, email marketing, LinkedIn, and other social platforms.
- Plan and optimize paid advertising campaigns (Google Ads, LinkedIn Ads, etc.).
- Use analytics tools to measure campaign performance and continuously improve results.
Events & Partnerships
- Organize presentations, activations, attendance at shows, product launches, and customer engagement events.
- Collaborate with partners, vendors, and industry associations to amplify reach.
Team & Budget Management
- Manage marketing budgets and allocate resources effectively.
- Lead and mentor the marketing team, agencies, and freelancers.
Qualifications & Skills
- Bachelor’s degree in Marketing, Business, Communications, or related field (MBA preferred).
- 3-5 years of marketing experience, preferably in the technology/IT sector.
- Strong knowledge of digital marketing, content marketing, and lead generation strategies.
- Experience working with CRM and marketing tools (e.g. Survey Monkey, Google Ads, Google Analytics, Canva) an added advantage.
- Excellent communication, presentation, and project management skills.
- Ability to analyze data and translate insights into actionable strategies.
- Creative thinker with a problem-solving mindset and attention to detail.
Key Performance Indicators (KPIs)
- Lead generation volume and quality.
- Marketing ROI and campaign performance metrics.
- Brand awareness and engagement levels.
- Contribution to sales pipeline and revenue growth.
- Successful execution of marketing campaigns and events.
