The Marketing & Communications Manager will lead the development and execution of U-Link Ventures’ marketing and communications strategies to grow brand visibility, attract entrepreneurs and investors, and strengthen the company’s reputation. This role covers digital marketing, content creation, media relations, public communications, and customer engagement.
Key Responsibilities / Duties
- Marketing Strategy & Planning
Develop and implement a comprehensive marketing and communications strategy aligned with company objectives.
Plan, budget, and oversee all marketing initiatives.
- Brand Management
Ensure consistent brand identity and messaging across all platforms.
Oversee design, storytelling, and creative direction of campaigns.
- Digital & Content Marketing
Manage the company’s social media, website, and app communications.
Develop engaging content (videos, graphics, articles) that resonates with entrepreneurs, investors, and partners.
Run online advertising campaigns and track ROI.
- Public Relations & Media Engagement
Build and maintain relationships with media houses and journalists.
Prepare press releases, speeches, and media kits.
Coordinate media coverage of company events and announcements.
- Internal & External Communications
Manage all internal communications to ensure alignment within the team.
Serve as the spokesperson for U-Link Ventures when required.
Draft newsletters, announcements, and corporate communications.
- Event Marketing & Campaigns
Plan and execute marketing campaigns, workshops, and public events.
Coordinate sponsorship visibility and branding opportunities.
- Customer Engagement
Develop strategies to engage with users and entrepreneurs on the platform.
Monitor customer feedback and integrate insights into marketing efforts.
- Monitoring & Reporting
Track KPIs such as brand reach, engagement, and campaign performance.
Provide monthly reports and recommendations for improvement.
Qualifications & Skills
Bachelor’s degree in Marketing, Communications, or related field.
3–5 years’ experience in marketing and communications, preferably in digital or startup environments.
Strong writing, editing, and presentation skills.
Experience with social media management, SEO/SEM, and digital marketing tools.
Ability to manage multiple projects and campaigns simultaneously.
Creative thinker with strong problem-solving and networking skills.
Key Performance Indicators (KPIs)
Growth in brand awareness and online reach.
Engagement rate on social media and digital platforms.
Quality and consistency of internal/external communications.
Successful execution of campaigns and events.
Positive media mentions and PR outcomes.
