This role leads all Seedcare technical marketing and operational activities to drive the achievement of the Seedcare 5-year ambition. It oversees downstream sales by creating demand, planning, and forecasting, while managing the full Seedcare portfolio lifecycle, including existing products, new product introductions (NPIs), and biological products in close collaboration with the BA Head of Marketing.
Reporting Structure
Reporting To: BA Seedcare Business Lead
Supervision Of: AME Seedcare
Interacts With: Team, Clients, Stakeholders
Job Description
Lead all Seedcare technical marketing and operational activities to support achieving the Seedcare 5-year ambition
Lead Seedcare sales in the downstream market by creating demand, planning and forecasting.
Manage the Seedcare portfolio lifecycle, including existing products, new product introductions (NPI) and biological products in collaboration with BA Head of Marketing
Accelerate the transition to a Digital mindset in Seedcare
Manage the life Cycle of the Seedcare portfolio (Seed treatments, post-harvest products, Polymers, Seed applied Biologicals) through collaborations with BA marketing department.
Lead cross-functional portfolio meetings to identify new portfolio projects, secure successful projects implementation as part of the portfolio development cycle (PDC)
Support the marketing team to build solid brand plans for key products aligned with the 5-year ambition
Collaborate with marketing to design targeted campaigns to create grower pull/awareness for Seedcare offers. Liaise with BA Marketing & CPD teams, commercial operations team and external agencies to generate content and execute the campaigns
Translate Seedcare offers to customer (channel, growers) needs and detail including forecasting/supply, pricing and commercial offers) in consultations with the line manager.
Drive channel sales and GTM for downstream sales (Commercial and Smallholders) to increase adoption and footprint and develop customer database.
Conduct technical marketing demos in collaborations with CPD and drive the communication.
Identify and evaluate new business opportunities and previously underserved markets to increase Seedcare market share in collaborations with the CP KAMs.
Measure strategy and campaigns effectiveness with post-campaign surveys & re-views with all relevant stakeholders
Collect market intelligence date through relationships with internal and external stakeholders.
Candidate Specification
Experience: 5 years plus
Education Level: Degree
Qualifications: Must have a Bachelor of Science degree, preferably in an agronomy related field i.e., Agriculture Economics, Agronomy/ Agricultural Science
Software: High level of computer literacy (Power Point, Excel, Word)
Equipment: Ability to use online reporting and business tools such as SFDC
Knowledge Of: Commercial and product development concepts and deep understanding of crop agronomics
Skills To: Excellent communication, written and verbal, and presentation skills (local language(s) and English)
Ability To: Collaborates effectively across organizational and functional boundaries with a multicultural sensitivity
Other Requirements: Qualifications must be ZAQA certified
Organisation
Industry: Seed Treatment & Biologicals
Culture: Well established
Gender Profile: Mixed
Age Profile: Between 28 and 55
Terms and Conditions
Employment: Permanent
Location: Lusaka, Zambia
Remuneration: Negotiable
