Marketing Manager

Bridging Gap Solution • Contract • Lusaka • 5h ago

Job Purpose

The Marketing Manager will be responsible for developing and executing an integrated marketing strategy that supports business growth, enhances brand positioning, and drives lead generation.

This role requires a hybrid marketing professional with strong capabilities in B2B/B2G marketing, digital platforms, traditional marketing, and public relations, ensuring alignment between marketing initiatives and sales objectives.

Key Responsibilities

1. Marketing Strategy & Planning

Develop and implement the annual marketing strategy aligned with organizational goals and revenue targets
Work closely with management and business development teams to align marketing efforts with the sales pipeline
Identify market opportunities and position the organization effectively within target sectors

2. Digital Marketing

Lead and manage digital marketing initiatives, including:
Website management and optimization
SEO/SEM strategies
Paid advertising (LinkedIn, Google Ads, etc.)
Email marketing and marketing automation
Monitor digital performance and optimize campaigns for lead generation and conversion

3. Traditional Marketing

Develop and oversee production of marketing materials such as:
Capability statements
Case studies
Company profiles and presentations
Coordinate participation in industry events, exhibitions, and conferences
Support branding initiatives to enhance market visibility

4. Public Relations & Communications

Manage all public relations activities and act as the primary media liaison
Develop press releases, articles, and corporate communications
Drive executive thought leadership initiatives (speaking engagements, publications, awards)
Manage brand reputation and handle crisis communication when required
Ensure consistency in internal and external messaging

5. Sales Support & Lead Generation

Design and execute campaigns that support the full sales cycle:
Lead generation
Lead nurturing
Conversion support
Collaborate closely with the sales team to ensure marketing efforts translate into revenue opportunities

6. Performance Measurement & Reporting

Define and track key marketing KPIs, including:
Lead generation and conversion rates
Campaign performance
Brand visibility and media coverage
Provide regular performance reports and insights to management
Use data and analytics to inform decision-making and improve marketing effectiveness

Qualifications & Experience

Bachelor’s Degree in Marketing, Business Administration, Communications, or related field
Professional certifications in Digital Marketing or PR are an added advantage
Minimum of 5–8 years’ relevant marketing experience, preferably in a B2B or B2G environment
Experience in ICT, Fintech, or related sectors is an added advantage
Proven experience managing both digital and traditional marketing functions

Key Skills & Competencies

Strong strategic thinking and execution ability
Proficiency in digital marketing tools and platforms
Excellent communication and public relations skills
Strong understanding of brand management and positioning
Ability to analyze data and translate insights into action
Strong stakeholder engagement and collaboration skills
High level of creativity, initiative, and attention to detail

Key Performance Indicators (KPIs)

Growth in qualified leads and conversion rates
Effectiveness of marketing campaigns
Brand visibility and market positioning
Return on marketing investment (ROMI)
Alignment between marketing and sales outcomes

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