Job Description – Marketing Officer
Position Title
Marketing Officer
Department
Marketing and Student Recruitment
Reports To
Marketing Manager / Director of Marketing
Position Summary
Bootstrap Christian University (BCU) is seeking enthusiastic, energetic, and results-oriented Marketing Officers to support the University's student recruitment and brand awareness initiatives. The successful candidates will play a key role in attracting prospective students through field marketing, community engagement, school visits, and digital marketing activities while maintaining the University's Christian values and professional standards.
Key Responsibilities
- Promote Bootstrap Christian University's academic programmes to prospective students and stakeholders.
- Conduct student recruitment campaigns in schools, churches, communities, exhibitions, and career fairs.
- Generate qualified leads and convert enquiries into student enrolments.
- Build and maintain relationships with secondary schools, colleges, churches, NGOs, and corporate partners.
- Provide accurate information about academic programmes, admissions, tuition fees, scholarships, and student services.
- Follow up on prospective students through phone calls, email, WhatsApp, and in-person meetings.
- Assist applicants with the admission process and ensure all application requirements are met.
- Prepare weekly and monthly recruitment and marketing reports.
- Support digital marketing campaigns and promote BCU across social media platforms.
- Represent the University professionally at all marketing and recruitment events.
- Meet assigned student recruitment and enrolment targets.
Qualifications
- Grade 12 School Certificate with five (5) credits, including English.
- Diploma or Bachelor's Degree in Marketing, Business Administration, Public Relations, Communications, or a related field.
- A minimum of one (1) year of experience in marketing, sales, student recruitment, or customer service is an added advantage.
Skills and Competencies
- Excellent communication and interpersonal skills.
- Strong sales, negotiation, and persuasion abilities.
- Experience in lead generation and field marketing.
- Customer-focused with excellent relationship management skills.
- Self-motivated and target-driven.
- Strong organisational and time management skills.
- Ability to work independently and as part of a team.
- Proficiency in Microsoft Office applications.
- Knowledge of digital marketing and social media platforms is an added advantage.
Working Conditions
- Office-based with frequent travel for field marketing and recruitment activities.
- Flexible working hours, including weekends when attending recruitment events and exhibitions.
What We Offer
- Competitive remuneration package.
- Performance-based incentives.
- Professional development opportunities.
- A supportive Christian working environment.
- Career growth within a rapidly growing higher education institution.
Bootstrap Christian University is an Equal Opportunity Employer. Qualified candidates who share the University's commitment to academic excellence and Christian values are encouraged to apply.
