Job Summary – Digital Content Creator
We are seeking a creative, fast-paced Digital Content Creator to design, produce, and manage engaging visual and written content for our restaurant’s social channels. You will blend storytelling with execution to drive brand love, foot traffic, and online engagement. The role requires a mix of creative, technical, and strategic skills and a strong appetite for experimentation with snackable, on-brand content that resonates with our audience and supports sales goals.
Responsibilities
- Create a variety of platform-tailored content (captions, images, infographics, and short-form videos) optimized for our restaurant audiences and our brand voice across channels (Instagram, TikTok, Facebook etc).
- Concept, design, shoot, and edit assets (food photography/videography, menu spotlights, promos, behind-the-scenes) ensuring consistency with brand guidelines and visual identity.
- Develop and maintain a dynamic content calendar aligned with promotions, seasonal campaigns, new product launches, and local campaigns – schedule posts for optimal times.
- Write compelling captions, hooks and slogans that drive traffic, online orders and in-store visits.
- Collaborate with both the internal (e.g. operations & finance teams) and external contacts (suppliers) to coordinate with as needed.
- Translate briefs into post-ready assets and quick-turnaround campaigns. With emphasis on concepts based on feedback and performance.
- Monitor performance metrics (reach, engagement, video views, saves, shares, click-throughs, and redemption of promos) and use insights to refine future content and promotions.
- Stay current on platform updates, trends, and best practices by experimenting with formats like menu/new product reveals, challenges, and user-generated content.
Qualifications
- Degree in Marketing or related field
- Minimum 2 years of experience in social media content creation, preferably in the food/Hospitality industry
- Proficiency with content creation and / Creative Suite; video editors like CapCut, InShot etc and familiarity with simple motion graphics is an added advantage.
- Excellent written and verbal communication.
- Photography and videography skills with the ability to capture appetizing, on-brand products and edit to a consistent style.
- Experience with social media analytics and reporting to a point of comfort with data-driven decision-making.
- Ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment (including tight promo windows).
- Creative, proactive mindset with the ability to generate and pitch fresh ideas, including menu-focused campaigns.
Candidates who meet the above criteria are to send their CV, Portfolio and/or sample work, professional and academic qualifications to zambiarecruitment@zm-simbisa.com no later than Thursday, 06th November, 2025.
Only shortlisted candidates will be contacted.
