What you would be expected to do:
Research planning, execution, and coordination:
- Plan, design, execute, and manage quantitative and qualitative research projects from brief to presentation to know customer needs, perceptions, and usage behaviors.
- Design research instruments, sampling, and devise data collection methodologies.
- Work with agencies and internal teams to ensure high-quality data collection.
Voice of the Customer:
- Gather and check customer feedback to ensure the customer voice is heard.
- Conduct in-depth research to uncover customer needs, motivations, pain points, and behaviors to ensure that all products, services, and communications are customer-centered.
Market Intelligence:
- Track landscape by gathering, checking, and interpreting intelligence to help strategies across our solar energy and PAYGO phones.
- Check other companies’ products, pricing, distribution, and promotional strategies to identify opportunities and threats.
Data Synthesis
- Correlate sales and survey data and prepare reports and presentations with clear and actionable insights.
- Synthesize data from multiple sources and provide recommendations and implications for the business.
- Check and synthesize data from multiple sources and provide actionable insights, recommendations, and implications for the business.
- Prepare and present reports, dashboards, and briefs tailored to diverse internal audiences
Strategic Partnerships & Teamwork
- Provide insights to help cross-functional work with creative, marketing, new product development, and sales teams.
- Help pilots, experiments, and pre/post-launch evaluations.
ROI Tracking:
- Work with marketing and finance teams to track ROI of marketing and strategic initiatives, ensuring insights go to tangible outcomes.
- Contribute periodically to marketing ROI and performance reports.
Knowledge Management:
- Create a centralised hub for storing and giving research data and reports.
- Develop processes and onboarding plans for stakeholders accessing research outputs.
- Summarise and update key findings to relevant stakeholders during voice of customer sessions
- Market Research Uptake:
- Ensure data and insights are integrated into workflows across teams
- Drive internal adoption of research findings by ensuring insights are easily accessible and well-communicated.
- Follow up with teams to ensure research learnings are integrated into ongoing projects.
You might be a strong candidate if you:
- Bachelor’s degree in marketing, Economics, Statistics, Social Sciences, or related field.
- 4–6 years of experience in market research and consumer insights, or related roles.
- Knowledgeable with key tools and data check software (SPSS, Excel, Python, Stata).
- Strong data check skills with experience in data synthesis and reporting.
- Experience in conducting research projects, including designing qualitative and quantitative studies and checking data, and with a strong interest in keeping up with market trends and research best practices.
- Possess strong project management skills, with the ability to work on multiple projects at the same time, and manage multiple stakeholders.
- Excellent communication and presentation skills.
- Knowledgeable of business visualisation tools.
- Have a strong knowledge of Southern African market research trends and a good grasp of the African sales and commerce landscape.
What we offer (in addition to compensation and statutory benefits):
- A platform for professional growth in a rapidly expanding, high-impact sector.
- Immerse in a collaborative culture, energized by employees of Sun King who are collectively motivated by fostering a transformative, sustainable venture.
- A genuinely global environment: Engage and learn alongside a diverse group from varied geographies and backgrounds.
- Tailored learning pathways through the Sun King Center for Leadership to elevate your leadership and managerial capabilities.
