- Plan, execute, and manage marketing activities with clear, measurable objectives focused on brand awareness, customer retention, acquisition, and revenue growth.
- Ensure all marketing initiatives align with both Group and local business strategies, and are well-planned, professionally managed, and delivered within budget.
- Support company growth by generating quality sales leads and opportunities aligned with sales and go-to-market objectives.
- Drive consistent brand representation and visibility across the country through appropriate marketing channels.
- Develop, present, and manage the annual marketing budget in line with company objectives and Group initiatives.
- Monitor marketing spend closely, ensuring alignment with approved budgets and minimizing variances.
- Maintain up-to-date budget tracking to support informed decision-making and activity adjustments.
- Drive and maintain Paratus brand visibility through targeted marketing campaigns, events, and promotional activities.
- Ensure the Paratus brand remains visible across relevant platforms such as social media, radio, print, billboards, and digital channels, while analyzing campaign effectiveness.
- Plan and execute targeted campaigns and events in collaboration with sales teams to support awareness, customer engagement, and lead generation.
- Ensure marketing events and campaigns are well organized, compliant with company processes, and supported by appropriate systems and tools.
- Develop performance metrics, measure marketing effectiveness, and continuously optimize strategies based on results and insights.
SKILLS, COMPETENCIES & ATTRIBUTES
- Strong understanding of branding, marketing principles, positioning, and lead generation.
- Well-connected within local marketing and media circles.
- Strong analytical skills with the ability to interpret data and optimize marketing performance.
- Ability to understand customer needs and market dynamics and translate insights into impact campaigns.
- Excellent verbal and written communication skills with a high level of professionalism.
- Strong planning, organizational and time-management skills, with the ability to manage multiple projects under tight deadlines.
- Collaborative team player with strong interpersonal skills and the ability to engage effectively with internal and external stakeholders.
- Creative, adaptable, and responsive to changes in the marketing landscape.
- High attention to detail and consistent delivery at a professional standard.
- Understanding of digital technologies (internet, data centre, cloud services) is an advantage.
- Financially astute, with the ability to assess value for money and demonstrate ROI.
- Excellent language proficiency (spoken and written).
- Strong IT skills, including Microsoft 365 and related systems (e.g., Odoo, Monday.com).
- Proactive, self-driven, agile, and flexible.
- Ability to remain professional under pressure, particularly when managing stakeholders, suppliers, and events.
QUALIFICATIONS & EXPERIENCE
- A tertiary qualification in Marketing, Business Administration, Communications, Economics, or a related field.
- 5+ years’ professional experience, preferably within the telecommunications or technology sector.
- Experience in B2B and/or B2C marketing.
- Proven experience in - Campaign planning and execution, Product or service launches and Market research and competitor analysis.
