PHOENIX ASSURANCE GROUP
Phoenix of Zambia Assurance Company (2009) Limited
Job Title: Sales and Marketing Officer
Location: Lusaka
Phoenix of Zambia Assurance Company (2009) Limited is a growing and customer-focused insurance company committed to providing reliable, innovative and affordable insurance solutions to individuals and businesses across Zambia. Our mission is to deliver exceptional service, build lasting client relationships and create value through professionalism, integrity and innovation.
Key Responsibilities
· Actively identify, prospect, and acquire new clients across individuals, SMEs, high-net-worth individuals, and corporate segments for short-term insurance products.
· Promote and sell short-term insurance solutions, including motor, fire, engineering, liability, marine, aviation, miscellaneous accident, property, and related business insurance products.
· Develop and execute sales approaches that support business growth, market penetration, and achievement of set production targets.
· Build, manage and maintain strong client relationships to encourage renewals, referrals, and long-term customer loyalty.
· Provide policy servicing support by helping clients understand coverage options, policy updates, and product suitability as their needs evolve.
· Support brand campaigns through on-the-ground coordination, visibility activities and documentation of campaign and field marketing initiatives.
· Develop content for digital and social media platforms, including captions, campaign messages, promotional write-ups, customer-focused content and product awareness materials.
· Create and organize basic marketing materials using simple design tools for presentations, social posts, brochures, flyers, banners and campaign support materials.
· Capture quality photographs and visual content from activations, branch visits, customer engagement events, and field activities for internal and external communication use.
· Document field activities, campaign outcomes, success stories and customer experiences in a clear and professional manner for reporting and marketing purposes.
· Lead or contribute to storytelling initiatives that highlight customer value, brand impact, business milestones, community engagement and market presence.
· Work closely with internal teams to ensure consistency in brand messaging, campaign execution, and customer communication across all channels.
· Monitor competitor activity, customer feedback and market trends to support product positioning and improve sales and marketing effectiveness.
· Prepare regular reports on sales performance, client engagement, campaign activities, field observations and marketing output.
· Represent the company professionally at activations, client meetings, networking events, exhibitions and other business development platforms.
· Meet or exceed agreed sales, lead generation and marketing support targets within assigned territories or markets.
Qualifications and Experience
· Diploma in Marketing, Public Relations, or a related field.
· Grade 12 certificate
· Minimum of 2 years’ experience in sales and marketing.
· Previous experience working in an Insurance company is an added advantage
· Experience in content creation and digital marketing techniques.
· Strong communication, presentation and interpersonal skills.
· Creative, self-motivated and target-driven.
· Knowledge of social media marketing and branding strategies.
· Proficiency in Microsoft Office and other marketing tools.