About Tami Fresh
Tami Fresh Products Ltd is a growing Zambian food processing company producing high-quality value-added food products from locally sourced agricultural produce. Our product range includes chilli sauces, jams, tomato products, pastes, spices and seasonings, honey, and beverages.
As we expand our presence in supermarkets, restaurants, wholesalers, distributors and regional markets, we are looking for an energetic and commercially driven Sales Representative to help grow sales and strengthen relationships with our customers.
The Role
The Sales Representative will be responsible for finding new business opportunities, growing sales from existing customers, and maintaining strong relationships with key accounts.
This is a hands-on role requiring someone who is comfortable visiting customers, following up orders, identifying new opportunities, presenting products, negotiating with buyers and ensuring Tami Fresh maintains excellent relationships with its customers.
The successful candidate will be expected to spend significant time in the market meeting customers and developing new business, rather than working primarily from the office.
Key Responsibilities
1. Business Development
- Identify and approach potential new customers including supermarkets, wholesalers, distributors, restaurants, hotels, schools, caterers and other institutional buyers.
- Generate new sales leads and convert prospects into active customers.
- Introduce and present Tami Fresh products to prospective customers.
- Identify opportunities to introduce additional products into existing customer accounts.
- Develop new routes to market and identify opportunities in underserved areas.
- Support expansion into new towns and regional/export markets.
- Maintain an active pipeline of prospective customers and regularly follow up opportunities.
2. Key Account & Customer Relationship Management
- Develop and maintain strong relationships with existing customers.
- Maintain regular communication with supermarket buyers, branch managers, distributors and other key decision-makers.
- Conduct regular customer visits and ensure customers receive appropriate support.
- Follow up purchase orders, deliveries and product availability.
- Identify customer concerns early and coordinate internally to ensure they are resolved promptly.
- Monitor customer satisfaction and strengthen long-term customer relationships.
- Identify opportunities to increase the number of Tami Fresh products listed by existing customers.
3. Sales Growth
- Work towards agreed monthly and quarterly sales targets.
- Increase sales volumes from both existing and new customers.
- Identify slow-moving and high-performing products and recommend appropriate sales actions.
- Recommend promotions and other activities that can increase product movement.
- Negotiate commercial opportunities within approved company guidelines.
- Work closely with management to develop sales strategies for different customer segments.
4. Retail & Market Development
- Regularly visit retail outlets where Tami Fresh products are stocked.
- Monitor product availability, shelf positioning, pricing and competitor activity.
- Identify out-of-stock situations and follow up with the relevant customer.
- Work with customers to improve product visibility and placement.
- Collect market intelligence on competitor products, pricing, promotions and new market developments.
- Provide management with feedback on customer and consumer trends.
5. Sales Administration & Reporting
- Maintain accurate records of customer visits, leads and sales opportunities.
- Prepare weekly business development and customer activity reports.
- Maintain an updated customer and prospect database.
- Prepare sales forecasts and opportunity pipelines.
- Follow up quotations, purchase orders and other commercial documentation.
- Coordinate with production, stores, distribution and finance teams to ensure customer requirements are met.
- Support collection and follow-up of outstanding customer accounts where required.
Minimum Requirements
Applicants should have:
- Diploma or Degree in Marketing, Business Administration, Sales, Commerce or a related field.
- At least 2–3 years' experience in business development, sales or key account management.
- Previous experience in FMCG, food manufacturing, retail, distribution or a related sector will be a strong advantage.
- Demonstrated ability to develop new customers and grow sales.
- Experience dealing with supermarkets, wholesalers, distributors, restaurants or institutional customers will be advantageous.
- Good computer skills, particularly Microsoft Excel, Word and email.
- Ability to prepare basic sales reports and maintain customer records.
- Good command of written and spoken English.
Skills & Personal Attributes
We are particularly interested in someone who is:
- Commercially minded – understands that the primary objective is to grow profitable sales.
- Proactive – actively looks for opportunities rather than waiting for customers to approach the company.
- Relationship-oriented – capable of building professional, long-term relationships with customers.
- Confident – comfortable approaching buyers, managers and business owners.
- A strong communicator and negotiator.
- Results-driven and comfortable working with sales targets.
- Well organised and disciplined with customer follow-ups.
- Able to work independently with limited supervision.
- Comfortable spending significant time visiting customers and prospects.
- Able to identify problems and take initiative to resolve them.
- Professional in appearance and conduct.
- Honest, dependable and accountable.
Added Advantages
Preference may be given to candidates who have:
- Existing relationships within the Zambian supermarket, wholesale, hospitality or food-service sectors.
- Experience managing key retail accounts.
- Experience selling food or FMCG products.
- Experience developing distributor networks.
- Experience conducting market research and competitor analysis.
- A valid driver's licence.
Key Performance Indicators
Performance in this role will be measured against clear commercial targets, including:
- New customers acquired.
- Monthly sales generated.
- Growth in sales from existing customers.
- Number and quality of active sales opportunities.
- Customer retention.
- Number of new product listings secured.
- Frequency and quality of customer visits.
- Reduction in customer complaints and unresolved issues.
- Product availability within key customer outlets.
- Achievement of agreed monthly and quarterly sales targets.
What We Are Looking For
We are not simply looking for an office-based salesperson.
We want someone who enjoys being in the market, meeting customers, opening doors and turning conversations into business.
The ideal candidate should be able to walk into a potential customer's business, identify the decision-maker, confidently introduce Tami Fresh, understand the customer's needs, present a commercial opportunity and consistently follow up until the opportunity is converted into business.
At the same time, the person must understand that winning a customer is only the beginning. Building and maintaining strong customer relationships will be a major part of the position.
