Position Overview:
The Head of Marketing is responsible for developing and executing the company’s marketing strategy to drive brand growth, customer acquisition, and revenue. This role oversees all aspects of marketing, including brand management, digital marketing, communications, product marketing, and market research. The Head of Marketing works closely with senior leadership to align marketing initiatives with overall business objectives.
Job Responsibilities
- Develop and implement a comprehensive marketing strategy aligned with company goals.
- Lead brand positioning, messaging, and communication across all channels.
- Oversee digital marketing, advertising, PR, and social media activities.
- Conduct market research to identify opportunities, customer insights, and competitive trends.
- Manage product marketing, pricing strategies, and go-to-market plans.
- Collaborate with sales, product, and business development teams to ensure marketing supports revenue objectives.
- Lead, mentor, and grow the marketing team to achieve high performance.
- Manage marketing budgets and ensure ROI on campaigns.
- Track, analyze, and report marketing performance metrics to leadership.
- Represent the company at industry events, conferences, and media engagements when required.
Accountability and Performance Measures
- Brand awareness, brand visibility and reputation growth
- Customer acquisition and retention rates
- Marketing ROI and contribution to revenue
- Campaign effectiveness and engagement levels
- Team development and retention
- Customer product knowledge
- Lead generation for company products and products demand
- Achievement of goals set in marketing strategies
- Customer product knowledge
Organizational Alignment
- Reports to Managing Director
